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                          Business People Weekly


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(c)TFB Publishing       VolI        Issue 09       March 1, 1999


In This Issue:


1) Business Tips: Staying Focused by Thomas Bihl   

2) Classifieds:

3) Feature Article: State-of-the-CyberUnion - Early '99 by
Rick Beneteau

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                                Staying Focused

by Thomas Bihl       

Are you getting everything you feel you need to accomplish
actually done? Are you getting your site tweaked?
Promoting to all the search engines? Do you have all the
ads (free ads) out that will help your business grow? Have
you gotten all your products listed on site with all
information necessary to grow your business. Have you
purchased the ads you wanted? Have you read all the
newsletters and lists that you subscribed? Answered all the
emails, re-written your ads to work better for you? Do you
have all this done and time to surf the web for new and
interesting items to pass on to your site visitor/customers?

Have you had all the time necessary to do all these things
and still have a normal family life, maybe still work
another job too?

I haven't, in fact, I haven't had time to accomplish a third
of the things I need to get done. Somehow, I believe this
could be a universal problem.

It seem that so many things pop up that one feels immediate
attention is necessary that it is hard to stay focused on
the plan. Believe me, a plan is necessary and unless your
memory is 100 percent at 100 percent of the time, I suggest
you write you plan.

Writing your plan out and staying focused on it by
priorities will accomplish a couple of things. One - your
100 percent memory won't let you down (unless of course, you
forgot to write it down in the first place) while you're
working on your business. Two - and maybe even more
important, you have the satisfaction of checking off your
tasks as they are accomplished. In this way you are able to
stay focused on the tasks that need be done, so if you have
to stop and take care of other things (we all know that
priority items have a habit of popping up at the most
in-opportune times) you don't loose focus on what needs be
done.

Sometimes, the tasks that need be accomplished become so
numerable that you need to stop, re-assess, re-group and
re-start. I think we all pretty well agree that on the web
site, content is king. But, I also believe that the customer
is king and the tasks that must be accomplished should be
with the customer in mind because without customers or
visitors, a web site serves no useful purpose.

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Feature Article


State-of-the-CyberUnion - Early '99



1. There are NO RULES on the Internet. It's the new frontier
and WWW stands for Wild Wild Web. It's the Cyber-Land of the
Free and the Domain of the Brave all right. "Free" is what
sells and only the Brave-of-the-Brave entrepreneurs have
figured out how to capitalize on the concept of Free.


2. There are NO EXPERTS yet on the Net. Quash the notion
that there are "guru's" out there. There are just those of
us who have paid our dues, invested time, spent money,
consumed cartons of aspirin, and survived setbacks growing a
little wider/wiser learning mostly what not to do.


3. Search Engines are NOT the end-all-and-be-all of Internet
promotion. As a matter of fact, they continue to slip down
the proverbial pole of importance as if their spidery limbs
were greased with fresh Vaseline. The impressive growth of
my company occurred without a single search engine placement
(no, I'm not recommending you don't do it, just keep it in
the proper perspective-I'm IN the engines now).


4. There are more "timesuckers" (people who thrive on
wasting your time) per capita on the Web than in the Real
World. Yards more "Yes" people (you know the type), scores
more scam artists, droves more dreamers and virtual tons
more self-anointed experts just waiting to sell you what
they themselves know they have not figured out. And if they
did have the definitive battleplan, then why would they sell
that precious-as-plutonium information - it would only
create their own myriad of competition. And how smart a
marketing move would that be?


5. SEX STILL SELLS more than anything on the Internet. The
most popular keywords remain verbiage I couldn't and
wouldn't mention here or anywhere else in print. If there
are any master marketers, it's the porn purveyors and it is
they who should be selling how-to books on conquering
cyberspace. I almost couldn't bare to keep abreast of this
sickening trend:)


6. People are still falling all over themselves to lose
their money and dreams and fail on dream-quenching
send-my-check-to-the-beach-house MLM's. There are however,
some very impressive network marketing companies that have
surfaced in 1998 and will offer netizens viable business
opportunities this year.


7. Microsoft will FINALLY face some real competition.  Yahoo!! Oops, I mean the marriages involving AOL/ICQ/Netscape, Excite/@Home etc. Sadly, Billy has fallen at the same pace as the search engines down my most-admired list.


8. The Can-the-Spam Drive motors on at the speed of light.  The Pro-UCE crusade has resorted to criminally mean tactics as the
ultimate irony rings clearer than ever: NOTHING CREDIBLE COMES BY WAY OF SPAM. A sad result, the dial-ups of
innocents are being terminated by over-zealous ISP's at the mere whisper of the gelled meat now. I know, I was a victim in 98
because some god-of-the-Web threw the switch on me over a misguided newsletter subscriber.


9. "The List" is the Real Estate of the Internet.
ListBuilding, if not already, should be your numero-uno
priority if you are an Internet marketer. If you're really
coy, you'll sell something unique along the way to earn your
ISP expenses, but the quicker you build a bonafide list, the
sooner your cyber-retirement will come. A quick look at
Internet Company stock prices and some of the incredible
dollars fetched for "free" services that never earned a
nickel is testament to the monetary value placed on The
List. Build It and They Will Come to Buy You Out.


10. '99 will continue to be Fine. And interesting!


Written by Rick Beneteau (c) 1999 InterNiche.net


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