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////////////////////////////////////////////////////////////////////////////// Business People Weekly ////////////////////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 10 March 8, 1999 In This Issue: 1) Business Tips: 2) Classifieds: 3) Feature Article: /////////////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, someone else subscribed you, or you replied to one of our offers. NOTICE: Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. If you want removed from our subscriber's list, please send us an email with "UNSUBSCRIBE" in the subject line. You will be immediately removed. Or you can click on the link listed below. mailto:bpwr@bizjunction.com?Subject=UNSUBSCRIBE Thank You and Have a GREAT day! ////////////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com ////////////////////////////////////////////////////////////////////////////// Welcome to all new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE /////////////////////////////////////////////////////////////////////////////// Hi everyone. How is the world treating you today? Hope you had a good last week and looking forward to an excellent week starting. Hey, before I get into the tip for this week, I'd like to mention to you little about the new book Declan Dunn has written. "Winning The Affiliate Game: Ten Step Master Plan For Maximizing Your Profits" I obtained a copy of it and found it contains one heck of a lot of good information. If you're using affiliate programs (and you really should be) to increase your income - You Need This Book! It covers planning, getting started, choosing the best affiliate, keys to success, and more, a lot more. It also points out seven warning signs that you must avoid. I guess to sum it up, I recommend you purchase this book so you can learn how to get the most profit from any affiliate program you have joined. You can get more information here: http://www.activemarketplace.com/cgi-bin/store/deliver.cgi? index-1326 <a href="http://www.activemarketplace.com/cgi-bin/store/deliver .cgi?index-1326">Click Here</a> ============================================ Now, I know some of you have to be wondering why the double link? This brings me to the tip for this week. If you publish a newsletter or send information via email you try to make it easy on the reader by putting a link in the message for them to click on. This, of course, will take them to the site you indicate thereby making you mailings interactive. Ah Ha! Not So with AOL! 85 to 90% of emails sent can have the links listed as http://bizjunction.com or mailto:bpw@bizjunction.com . Now those links, as written, most everyone can click on them and either go to the web site or send mail. These links will not work for the folks at AOL. In order to create links that are useable for AOL they have to be written thusly: <a href="http://bizjunction.com"> http://bizjunction.com</a> and mail to link would look like this:<a href="mailto:bpw@bizjunction.com"> mailto:bpw@bizjunction.com </a> You can substitute "Click Here" as opposed to retyping the link. So, if you have a mailing list and several AOL customers on the list you need to have both types of links if you want to make it convenient for your customers to click through. An alternative is to have two separate lists. One for AOL and one for all others. So, if you see links that have been doubled in this manner, you now know why. Be sure to get your free Classified Web Page from our site. You can also get auto responders, free reports, and more. Hey, while your there, sign up for a chance for a free vacation. Can anyone tell me if the FAA pages are actually doing them any good. I think they are falling pretty much by the wayside. The last few time I submitted to the all I got in return (and still getting) was a tremendous amount of email "Thanking me for putting a link on their pages". I have not been able to trace any visitors as having originating from FAA pages. From many of the discussions on the lists which I belong, they have also agreed for the most part they have out lived their usefulness. Most posts to FAA pages are done by automation and very few actual visits. This offers some explanation as to why they don't provide visitors like they were designed to do. The whole idea was to draw visitors to your web site to post, then the visitor may surf some of your site. Bottom line - their use is dubious at best. ============================================ Classified Ads HOW WOULD YOU LIKE TO MAKE REAL MONEY ON THE NET AND TURN THE INTERNET INTO A PERSONAL CASH MACHINE?? Check out http://www.hugesuccess.com/klolsen.htm to find out how TODAY! Get a free subscription to our Huge Success Hot Tips Newsletter. 1/2 ============================================ How I started my 3,000 hit a day show home website on a shoe string budget! YOU can do it, too! Find out how by subscribing today to the INTERNET INSIDER WEALTH SECRETS newsletter: A free ezine dedicated to helping the middle income person succeed in their own internet business. mailto:webmaster@wealthtrain.com?subject=ez/shoe_string ============================================ Ezine Advertising MLM Learn how to place Classified Ads into lots of Ezines, grow your main MLM, and make $11,000 per month Income doing it! mailto:network@hbopps.com?subject=EzineAdsMLM0565JR ============================================ What separates the heavy hitters from the rest of the pack? Find out by joining our Profit Building E-zine. Visit http://www.prodigality.com and receive a FREE 25 word ad in our popular mall complex for 3 Months. 1/3 ============================================ GOLD LABEL Giving away! SUBSCRIBE FREE TODAY! The Ultimate Gold Lable AdsOnly Newsletter http://goldlabeladsonly.listbot.com A cutting edge agressive daily mailing of the internet's best offer's, opportunities, and free stuff!! GET YOUR'S TODAY! Advertise in The Ultimate Publications! Your ULTIMATE source for advertising! ASK US TODAY! mailto:ide26180@aol.com?subject=SEND ME YOUR AD RATES! ============================================ FREE REPORT! Receive the actual email ad copy that I used to generate $13,500 in orders in 90 minutes without spamming anyone. mailto:planetall@davidledoux.com?subject=AWEBER-BPW or visit http://www.davidledoux.com/newsletter.htm <a href="http://www.davidledoux.com/newsletter.htm">Click Here</a> 2/3 ============================================ WORK FROM HOME DIRECTLY FOR OutSource2000. OutSource2000 is immediately seeking home-based workers. If you would like to make money using your computer and the Internet, join us as an Independent Marketing Representative (IMR). This is an easy, work-your-own-pace type position that can realistically generate you hundreds weekly on a part-time basis. You do NOT have to be an OutSource2000 member to become an IMR. For complete information on this opportunity, please visit our Web Site at OutSource2000. http://www.outsource2000.com/?id=913136685 <a href="http://www.outsource2000.com/?id=913136685">Click Here</a> ============================================ Person to Person Auctions Biz Connection where you can list an auction for free. That's right, no listing fee on any auction. Go to Auction Registration for details and place your auction using the latest in encryption technology. The best way to experience Biz Connection is to get started. Go to the auctions, find something you like and bid. Don't forget, you must be registered as a User to bid on items. http://www.utrade.com/index.htm?MessageID=102&MID=41487 <a href="http://www.utrade.com/index.htm?MessageID=102&MID=4148 7">Click Here</a> ============================================ You don't have to register or pay to read the highest quality personal ads in the world. Even better, just look at all the FREE SERVICES: Place an ad, upload a picture, photo scanning service, voice messages, romance advice from the pros, detailed searching of one of the largest photo databases on the Net. Our professional staff is always willing to help. We'll even e-mail new ads to you. We also offer unlimited responses and premium ad placement. http://www.alternativeconnections.com/index.htm?MessageID=1 01&MID=41487 <a href="http://www.alternativeconnections.com/index.htm?Messag eID=101&MID=41487">Click Here</a> ============================================ Feature Article Developing your Verbal Logo The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view! In this faced-paced, mile-a-minute world, you often have only a few seconds to get your message across. Most modern television and radio commercials are no more than 30 seconds. Where could you use an effective 30 second commercial message about your business? These mini-messages are ideal for investor meetings, networking meetings, trade shows, interviews, sales calls or any situation where you need to quickly promote your business. How do you develop these messages effectively? Think in terms of "sound bites". Prepare your brief message just like a speech, with an opener, the content and the closing. Let's examine each of these in more detail. The Opening The purpose of your opening is to grab attention. You must assume that your audience is generally as busy and preoccupied as you are. So you need to first get their attention with a question, "grabber'" words, humor or an interesting visual. Using a question as an opener causes the listener to stop and think. "Do you want to change the world?" "How many new pros- pects do you want today?" "When do you want to feel good again?" Once you have their attention, your message can help them answer the question. Grabber words are designed to startle, shock or at least cause your listener to want to listen to what's coming next. The first sentence of this article is an example. A funny comment or an eye-catching visual are always effective ways to get the attention of your listeners in a hurry. Obviously, any of these openings must be relevant to your message, or they will confuse your listeners. The Content Once you have their attention, relate your main message. Since you usually have only three or four sentences, you need to craft this message carefully. The most effective message is the one that states what your business can do for the listener. In other words, talk about the benefits to be received by using your product or service. Don't say "I'm a dentist". Say " I improve the health and well- being of my clients. Healthy teeth help you look good and feel good". The bottom line is that your listeners don't care what you do. They care about what you can do for them. Talk in terms of results, feelings, benefits, outcomes, ideas. Imagine your listener with a sign on their forehead that reads "So What? What's in it for me?" Remember, you only have 30 seconds. There will be time later to explain how you do these great things. The Closing Here is where you ask for action. As a result of your 30 second commercial, you want your listener to do something or think something. Ask: "When can we meet?" "Give me your business card". "Call today". "When you think of shoes, think of The Shoemaster". Also appropriate is your catchy tag line. The closing may be the only part of your message that your listener will remember. What do you want them to remember? So, there it is. Your miniature speech takes only 30 seconds. And it has a beginning, a middle and an ending. What can you do to make all this come out sounding and looking smooth, confident and compelling? Prepare and practice. Prepare by writing out your message, thinking through the key elements and deciding exactly what you want your listener to be doing or thinking at the end of your message. Practice by saying your message aloud. Rehearse this brief speech. Saying it aloud causes you to pay attention to the sound and cadence. Practice in front of a mirror and you will see the gestures and body language that make up such a large part of the communication. Remember, it's not just what you say, it's how you say what you say that makes the difference. For your 30 second commercial to really be effective, you must act like you mean it, sound like you mean it and look like you mean it. How do others realize that you really mean what you say? They notice your enthusiasm, your mannerisms, your tone of voice, your posture. Part of your preparation is to be consciously aware of your non- verbal communication. If possible, video yourself giving your message. Replay the tape several times. Once to listen and observe the overall effect of your message. Watch it again without sound. What are you telling the audience by your posture, body language, facial expressions and your gestures? Do you look and act like you really mean it? Replay the tape again with your eyes closed. Listen for distracting sounds such as "uh", "ah", "ya know" or sighs. All these things subtract from the effectiveness of your main message. In our MTV-world of excessive sights and sounds and experiences, make your point and get your message across in a well prepared, well rehearsed 30 second commercial. Think of it as a brief speech. Mix preparation with inspiration and you'll get a standing ovation. About the Author... ==== ++ ==== ==== ++ ======== ++ ======== ++ ======== ++ ==== Gary Lockwood is Your Business Coach. Get the Unique, Do-It-Yourself Business Consulting Kits - FREE To get yours, go to http://www.BizSuccess.com/freekits.htm Free business newsletter - mailto:subscribe@BizSuccess.com Email: mailto:Gary@BizSuccess.com Web: http://www.BizSuccess.com Office: (800) 272-1575 (USA) * Fax: (760) 325-9608 ==== ++ ==== ==== ++ ======== ++ ======== ++ ======== ++ ////////////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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