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////////////////////////////////////////////////////////////////////////////////////// Business People Weekly ////////////////////////////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 12 March 22, 1999 In This Issue: 1) Business Tips: Affiliate Programs - Do's and Don'ts by Thomas Bihl 2) Classifieds: 3) Feature Article: 6 Powerful Lead Generation Magnets by Dr. Sheldon Nix /////////////////////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. NOTICE Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. If you want removed from our subscriber's list, please send us an email with "UNSUBSCRIBE" in the subject line. You will be immediately removed. Or you can click on the link listed below. mailto:bpwr@bizjunction.com?Subject=UNSUBSCRIBE Thank You and Have a GREAT day! ////////////////////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com ////////////////////////////////////////////////////////////////////////////////////// Welcome to all new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE ////////////////////////////////////////////////////////////////////////////////////// Affiliate Programs - Do's and Don'ts by Thomas Bihl Last week I talked about the "Tool-Kit" List. This list is moderated by Lesley Anne Lowe and Paul Graham. It's an excellent source of information and ideas regarding Affiliate Programs. As you know, there are so many associate and affiliate programs out there from which to choose. With the number of programs that are available, you need to look at each one very carefully. Some suggestions on Do's and Don'ts are. 1. Do join only those programs that will enhance your own site and draw traffic that you can follow up with your own program. 2. Do actively promote the program(s) that you have joined. You will not succeed without promotion. 3. Do follow up and offer assistance to your own associates. You should stay in contact with those who join under you. After all, if they succeed you also will succeed. Sometimes, just a word of encouragement or a simple explanation of something is all it takes to get the ball rolling. 4. Do treat your being an affiliate as being in a real business. In order to do so you have to believe in the product and, perhaps, even use it yourself. It's always a good idea to know as much about the product as possible. Remember, even though it's someone else's product, your reputation is on the line too and you can sometimes make some very good money as an affiliate. 5. Don't be afraid to experiment with the affiliate business in marketing. One of the nice things about the net is that when you find some type of marketing doesn't work - you can change it at little or no cost. When you find a plan that works - promote it to the hilt. This is how you get results. 6. Don't be afraid to drop an affiliate program if it is not working for you. Whether it's not working for you or you aren't working for it, either way you need to direct your efforts and talents towards to programs you are most interested in and are proving themselves profitable to you. 7. Don't be fooled or taken in by those claims that state "Just Sign Up - Make 400,000 in 3 months, make 5,000 a month, little or no work involved". While it is possible to make some very good money with affiliate programs, it is not the norm to start off with high profits per month. It is definitely not the norm to be able to achieve great profits with out work. Internet business is like many other businesses you have to be prepared to work for it to be a success. Here again, the old saying - if it sounds too good to be true, it probably isn't, should be heeded. Again, there are many, many affiliate programs available. Choose the one or ones you with which want to become involved wisely. Enhance your own business. If all you have are affiliate programs, them choose those that enhance each other. Two tier programs are abundant. If you have chosen one of them and you have people sign up under you - offer them your help. At least send them a note expressing your appreciation for joining. 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Even better, just look at all the FREE SERVICES: Place an ad, upload a picture, photo scanning service, voice messages, romance advice from the pros, detailed searching of one of the largest photo databases on the Net. Our professional staff is always willing to help. We'll even e-mail new ads to you. We also offer unlimited responses and premium ad placement. http://www.alternativeconnections.com/index.htm?MessageID=1 01&MID=41487 <a href="http://www.alternativeconnections.com/index.htm?Messag eID=101&MID=41487">Click Here</a> ============================================ Feature Article 6 POWERFUL LEAD GENERATION MAGNETS Dr. Sheldon Nix (c) 1999 Sheldon D. Nix, Ph.D. If you are doing marketing properly, you have developed a SYSTEM for getting customers or clients that takes them from being strangers uninterested in what you have to offer to becoming satisfied customers who refer others to you. One of the earliest things you have to do is get them to take a good look at your sales materials. To do that you can use "Lead Generation Magnets" that attract their interest. Once interested, you can close them. ---------------------------------------------- 6 POWERFUL LEAD GENERATORS ---------------------------------------------- Here are 6 that you can use for any professional practice or service business, and for product businesses as well. 1) NEWSLETTERS on and off the Internet. You probably don't need me to tell you the power of newsletters. OFF the internet they get better readership than sales materials. In a magazine, for example, articles are read more than ads. In fact, one little "trick" for putting ads in magazines is to make them LOOK LIKE ARTICLES (if the publisher will let you get away with it). For more information on this topic, and exactly how to get your own email newsletter going, send a blank email to emailmarketing@6figurepractice.com (there's a magnet). 2) PROMOTIONAL BOOKS. This may be one of THE most powerful marketing tools in existence, especially since VERY FEW professionals or entrepreneurs are using this approach. DON'T try to sell a book in an ad. You don't have enough space. DON'T put all your material in your website. Or, if you do, take it all and also put it into a book. People are much more likely to want a book than to visit a website. And books will sit in their computer or bookshelf for future reference. DO develop a BOOKLET or small book to give away. Electronic booklets on the web are easy to create and distribute. If nothing else, you can always email people a Word file. A site just launched that you should take a look at periodically as it grows to get ideas about all kinds of self-publishing is http://www.successfulpublishing.com. 3) PROMOTIONAL AUDIOS. The network marketing folks have perfected this art form. Usually they use tapes that have sales messages -- direct sales pitches -- in them. Speakers also use them as demo tapes. DON'T buy a lot of expensive equipment or use a major studio. DO use a simple system at first. Get a friend to record for you if your voice isn't great. DO use RealAudio as an alternative. DO give them out for FREE as -- a promo ("Call or email for your free tape, "10 Ways to…") Then, with the tape, send a sales letter; -- a bonus for purchasing something more; or -- an ENTRY LEVEL PRODUCT ($5.00 - $20.00). People who buy can then be asked to buy a more expensive product or service. In this case, this is not a free lead generator but a way to generate QUALIFIED leads for your more expensive stuff. 4) THE FREE REPORT. This is the classic, and is especially used on the internet. DON'T make them disguised sales letters as most people do. DO make them very, very valuable. Why use junk to draw people to your quality products and services? DON'T make them one-shot deals. DO use multi-part reports. This is something we've perfected at The Successful Practice Institute, and people access them like hotcakes. We have 4-part and 7-part reports. You can pick any number. Each week people will get the next installment, which keeps your name in front of them. For a complete AUTOMATED SYSTEM for sending out free reports, here are some resources: -- http://www.smartbot.net -- http://www.getresponse.com These first two are free, and put ads in front of all your messages (smarbot has a subtle ad even in the paid version). I can't live with that but if you can, use them. -- http://aweber.com which is the Aweber system. We use it and it's excellent IF you only want to do one report. -- http://www.autocontacter.com/default.asp?id=73 for the most comprehensive service on the net. Great if you want to send out multiple free reports because there's one flat fee for an unlimited number of advertising-free autoresponders. 5) SAMPLE SERVICE. You can offer things like a) a free no-obligation consultation -- a free website evaluation http://www.coastalsites.com -- a free 30-minute trial consultation (coaches often offer this; email Christopher Bryce at KitCoach@aol.com about his free coaching consultations; say I sent you). -- free autoresponders ( http://www.smartbot.net http://www.getresponse.com ) -- One-month free ad in an online mall or ezine b) a paper-and-pencil assessment test. Here are two examples: -- website planning form (pipdesign@ourlist.net ) -- New Business Start-Up checklist (NewBiz@6figurepractice.com .) 6) CONTESTS. This is a growing method of lead generation on the internet. DON'T use any old "give-away" program. Especially the ones that carry people away from your site instantly to get it!! What's the point of that? DO use contests that are RELATED to what you offer. I've seen sites just opening have people look for a particular phrase that is on several pages of the site. "First person to guess how many times it appears gets…" If you offer information on a certain subject, then make your contest about that subject. Set up a QUIZ on your website, for example, or in your email newsletter, and say "The FIRST 30 PEOPLE who answer these questions completely right will get...." Your quiz should help people see what you know that they don't know (and thus why they need you). Eg. --The Top 10 Mistakes Home-Sellers Make When They Go to a Real-Estate Broker, and How it Costs Them $17,000 on Average in Sales. CAN YOU NAME 5? --What Are the 5 SUREFIRE SIGNS of a Marriage That Will End in Divorce? Research has shown that there are 5 signs that reliably predict who will get divorced and who won't. The first 5 people who get the answer will get a free 30-minute marriage assessment consultation from me, Dr. Joe Johns, by telephone and mail. FOLLOW-UP is important in your lead generation system. You have to be able to follow-up the leads that come in. When a person raises their hands, you can't just send them info and drop them. But that's a subject for another day! ****************************************** Dr. Sheldon Nix is Director of The Successful Practice Institute at Eastern College. http://www.6figurepractice.com GET a FREE 74-PAGE MARKETING MANUAL: "How to Build a 6-Figure Practice or Business" when you subscribe to the 6-Figure Tips newsletter. Send blank email to 6figuretips@6figurepractice.com. ////////////////////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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