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////////////////////////////////////////////////////////////////////////////// Business People Weekly ////////////////////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 13 March 29, 1999 In This Issue: 1) Business Tips: Auto Responders 2) Classifieds: 3) Feature Article: Trends to Watch: One on One Marketing With EMail ////////////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as []. If you feel this is incorrect or you someone else has subscribed you and you want to be removed from our subscriber's list, please send us an email with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE NOTICE Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! ////////////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com ////////////////////////////////////////////////////////////////////////////// Welcome to the many new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE /////////////////////////////////////////////////////////////////////////////// Tips "Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved." (William Jennings Bryan) *********************************** This has been a busy week. Have done some general cleaning of the web site and added a few things. One of the main additions is the Archive now installed for Business People Weekly. All issues for BPW starting January are listed at http://bizjunction.com/bpwlist.htm ************************************ The Happy99.exe worm virus is still very much active. It has accompanied no less than eight emails sent to me in the last week. I have been fortunate and so far avoided becoming infected. I can't say that for eight unfortunate folks who sent the mail. You can check your machine to see if it is infected by choosing "Start" then "Find", then File or Folders. Type in Wsock32.DLL in the "Named" Box then type "ska.dll" in the "Containing Text" Box (leave off quotes). The "Look In" box" should be whatever drive windows is on (normally c). Click "Find Now". If no files are found, then you aren't infected. An ounce of prevention is worth a pound of cure. I certainly would not have wanted to clean my files once, let alone, eight times. In fact, three new subscribers to this newsletter (I'm quite sure unknowingly) sent the virus when they subscribed. I check my files, and recommend you do also, very regularly. A good anitvirus program is a must. I have checked several and found one that has a great update system as well as a 24hr - 365day hotline service that is available to you after registration. It's Panda Antivirus Platinum Software and is the program that has prevented my machine from being infected. You can download a FREE copy of the Panda shareware at http://bizjunction.com/download/platbizj Here's another one that is starting to make rounds WATCH OUT FOR MELISSA VIRUS A rapidly spreading computer virus called Melissa, enclosed in an e-mail message with a subject line such as "Important Message From ... [the name of someone you probably know]," is being circulated on the Internet. Attached to the message is 40K Microsoft Word document named "list.doc." A computer affected by the virus generates 50 copies of the message and attachment and distributes them to persons found on the user's address book. To avoid the virus, simply DO NOT open the attachment that accompanies the e-mail. A fix for dealing with the virus can be obtained at http://www.sendmail.com. (New York Times 28 Mar 99) All the more reason to obtain your free shareware today http://bizjunction.com/download/platbizj *********************************** I hope all the newsletters were delivered OK last week. I have been having some trouble with my server and email software. Miss Eudora can be a little cantankerous at times. I've also been investigating a couple of new softwares to handle it and am giving one a try this week. I've been involved in some discussion with other publishers about the use of auto responders, specifically the type that send multiple replies. I really would like very much to have your input with this to know what you think about the followup messages after you have inquired about a product. Are you offended by them? Do they supply you with useful additional information? Or, are you simply put off by them? You input on this would really be appreciated. The auto responder, when used properly can be extremely useful tool for internet marketing. It has also been said that the customer needs to see your message about 7 times for them to respond to your offer. Do you feel this is overkill? One publisher asked his subscribers their opinion and got the response that they didn't want all the mailings, but, could see the a usefulness in utilizing the responders that send out "X" number of mailings. I would suggest that careful consideration go into the content of an auto responder and the content of each follow up reply. I believe the message should remain focused on the positive benefits your product or service will supply the customer as opposed to any possible negative impact for failure to purchase the product or service. The autoresponder is a excellent tool for passing along requested information. The question is, at what point if any, does it become a pest? Your thoughts on this subject will be appreciated. I will pass along the results. ============================================ Classified Ads TRIPLE YOUR MONEY BACK if this product doesn't do what it's name says. 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You do NOT have to be an OutSource2000 member to become an IMR. For complete information on this opportunity, please visit our Web Site at OutSource2000. http://www.outsource2000.com/?id=913136685 <a href="http://www.outsource2000.com/?id=913136685">Click Here</a> ============================================ Person to Person Auctions Biz Connection where you can list an auction for free. That's right, no listing fee on any auction. Go to Auction Registration for details and place your auction using the latest in encryption technology. The best way to experience Biz Connection is to get started. Go to the auctions, find something you like and bid. Don't forget, you must be registered as a User to bid on items. http://www.utrade.com/index.htm?MessageID=102&MID=41487 <a href="http://www.utrade.com/index.htm?MessageID=102&MID=4148 7">Click Here</a> ============================================ You don't have to register or pay to read the highest quality personal ads in the world. Even better, just look at all the FREE SERVICES: Place an ad, upload a picture, photo scanning service, voice messages, romance advice from the pros, detailed searching of one of the largest photo databases on the Net. Our professional staff is always willing to help. We'll even e-mail new ads to you. We also offer unlimited responses and premium ad placement. <a href="http://www.apersonalconnection.com"> http://www.apersonalconnection.com </a> ============================================ Feature Article Trends to Watch: One-to-One Marketing with E-mail The ultimate goal of one-to-one marketing is to match the right customer with the right products and services by identifying everything you know about your customer and integrating it into your marketing plan. A one-to-one marketing relationship is an ongoing learning relationship between you and your customers. Each interaction with your customers is an opportunity to learn more about them so that you can customize your products and services to exactly what they want. Why is there such a tremendous interest in one-to-one marketing with e-mail? If you consider for a moment that marketing is often defined as a numbers game, a quick glance at the results of recent research about Internet usage provides an enlightening answer to that question. According to the latest research, => 95% of Internet users have e-mail. => 30 million people use e-mail every day. => billions of dollars will be spent in online sales this year. Everybody wants a piece of that pie! The most often cited advantage of e-mail over traditional direct mail is the elimination of print and postage costs. With the appropriate data in your marketing database, you can easily customize e-mail messages. When you give recipients the option to link directly to your offer, you can also test and track your responses to e-mail much quicker and easier than with traditional direct mail. With e-mail, one-to-one marketing focuses on the mode of delivery. However, if you want to implement a successful e-mail marketing campaign, you still need to follow these basic marketing fundamentals. 1. You need to know what you want to accomplish with your e-mail campaign. 2. You need a customer or prospect database. 3. You need strong sales copy. How to Develop Your "Opt-In" Marketing Database Provide something of value and offer it for free on your Web site. Ask for an e-mail address so that you can send the valuable item to the requestor. Publishing an e-mail newsletter is a popular way to both provide something of value and allow you to capture e-mail addresses on an "opt-in" basis. Publishing a regularly scheduled e-mail newsletter gives you a mechanism for creating a mutually beneficial relationship with your readers over time. Successful Guidelines for Sending Your E-mail Offers. => Maintain a quality list by managing your list. Be sure to process "remove" and "add" requests on a timely basis. => Personalize your messages. Collect enough information so that you can address your messages using the recipient's first name. => Include several links in your e-mail offers. Send your subscribers to different parts of your Web site with different offers. => Provide instructions for an easy way to opt out at any time. Include opt out instructions in every e-mail message. You must always be aware that while your subscribers have given you their permission to send them messages, they also have the right to rescind that permission at any time. Give consumers control of their e-mail. => Establish a schedule for mailings and stick to it. A consistent schedule will build continuous and steady traffic to your site. => Be ready to handle the expected response rate. By following these guidelines, you can create your own successful One-to-One Marketing Program for your Web Site. Use these methods to develop your own loyal customer base by continuing to identify what your customers want and then developing your products and services to fulfill those needs. #### Larry Dotson, Owner Of L.D. Publishing, is the author of the Free E-book "250 Internet Marketing And Advertising Secrets Revealed" Visit his website to get your FREE E-BOOK: http://www.ldpublishing.com ////////////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise |
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