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////////////////////////////////////////////////////////////////////////////// Business People Weekly //////////////////////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 14 April 5, 1999 In This Issue: 1) Editor's Notes: 2) Classifieds: 3) Feature Article: Black Widows On The Web by Rick Beneteau ///////////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as []. If you feel this is incorrect or you feel that someone else has subscribed you and you want to be removed from our subscriber's list, please send us an email with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE ////////////////////////////////////////////////////////////////////////////// NOTICE Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! /////////////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com //////////////////////////////////////////////////////////////////////////////// Welcome to the many new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE It is our sincere hope you stay with us for a long time to come. As always, we welcome feedback, good or bad, so that we may make this newsletter better for you. ///////////////////////////////////////////////////////////////////////////////// Editor's Notes How are you all doing this week? Hope all had a very nice Easter. Please let us not forget all those who are suffering in this world. Please take a moment to remember them, in your thoughts, or prayers. ******************************* I'll bet that you get tons of unwanted, unsolicited and ending up as unread email. I know that I do. The ones that I particularly hate to get are those that tell you how well you can do with their program, how easy it is to get started, how easy it is to learn, and they will help all the way. They then go on to say, This company has been in business XXX number of years. But, for whatever reason, don't want to identify the company. Why do you suppose? Could it be they are afraid you will check on their company? Maybe so. After they go into a half or even full page of describing why you should join their program they still don't tell you what the Company, product, service, or program is. Now, I ask, how can you make an intelligent decision as to whether you want to become part of their program if you have no idea what the program is? Why should you or I have to waste our time to find out if they are selling a product and, if so, what is it and who is it? In my humble opinion, the type of ads I described above are not worth the electronic mail they are printed on, consequently, not worth a second glance. In fact, I'd even go so far as to say that if a company is not forthright about itself, its product or service, will most likely end up being a bad investment and should be considered as one from which to stay away. Then there are the messages that start out " Here is the information you requested, sorry it took so long" Yeh, Right! You should check the header of the address they sent this to. I think you'll find it is either one you have used when you legitimately posted classified ads on the net or it was mailed to your domain and you received it through your dump account. (The dump account allows any message ????@yourdomain.com to be forwarded to you). These, of course, qualify for immediate delete. They also tell you that you will be removed from the list if you request it, but on this type ad it's better to just delete. If you reply with remove, then they find it's a legitimate address and will end up on many more lists. This is not the way to conduct business on line. It will only damage your reputation and hurt your business. In fact, it's a prime example of what doesn't work. Most people whom I have become familiar with will not do business with someone they know is spamming. A totally opt in mailing list is the only way for you conduct email marketing of your product or service. There are several methods you can use to capture your visitor's email address which I will just touch over briefly. Ask your visitors to join your list, perhaps a newsletter. Give something of value to encourage signing up, like the free E-Book "Supertips on Internet Marketing". Make sure that each and every page at your site has a way for the visitor to contact you. You will also get their email address Give away FREE reports or software in return for an address. Contests are another way to obtain email addresses. These are just a few of the ways that you can build your list. But, one of the most important things to remember is that when you mail to your list, provide a method for the recipient to leave the list. Be sure to immediately honor any request to be removed from the list. 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You can enroll today and LITERALLY be getting checks TOMORROW! No more MLM. Depending on unmotivated downlines can drain you. Check us out for immediate dependable cash. You receive 100% cash. EVERYONE qualifies! info-letter1@aweber.com <a HREF="http://www.cc-pages.com/A/ZelKohler/index.htm">CLICK HERE</a>http://www.cc-pages.com/A/ZelKohler/index.htm 1/4 ============================================== Are you tired of trying to get people to your site using search engines and newsgroups? Want to know what does work. 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Don't forget, you must be registered as a User to bid on items. http://www.utrade.com/index.htm?MessageID=102&MID=41487 <a href="http://www.utrade.com/index.htm?MessageID=102&MID=4148 7">Click Here</a> ============================================== You don't have to register or pay to read the highest quality personal ads in the world. Even better, just look at all the FREE SERVICES: Place an ad, upload a picture, photo scanning service, voice messages, romance advice from the pros, detailed searching of one of the largest photo databases on the Net. Our professional staff is always willing to help. We'll even e-mail new ads to you. We also offer unlimited responses and premium ad placement. <a href="http://www.apersonalconnection.com"> http://www.apersonalconnection.com </a> ============================================== Feature Article Black Widows on the Web Watch Out!! Lurking undercover in the darkest corners of the Internet lies an extremely venomous creature. Precariously perched in the binary shadows, it extends its tempting invitation to unsuspecting victims, masking itself in the flashy JavaScript of pretty webpages, waiting to strike at the opportune moment. Its bite is fierce and often lethal. Its fangs penetrate deeply into the thickest of skin as the life-sucking process begins. Your money and your time are drained. Then, perhaps your self-confidence and ultimately... your dreams. These are the Black Widows of the Web. Let's personify this 21st Century vermin and call him J. Alfred Swindler. J. Alfred Swindler is a smooth operator. A cool, calm and classy con artist. More often than not, he spins his web in the golden silk threads of the Get Rich Quick MLM. The poison here can be of the paralyzing variety. Your very lifeblood is drained in the slow, sadistic ritual that is as old as the networking industry itself. There are hundreds of new J. Alfred's swindling the MLM-inclined every month. Average life expectancy? One year, or when their pockets are full, whichever comes first. Mostly, all the MLM failures are planned of course. When the first crop ripens, harvest and then burn it (and you!). Only a few MLM companies ever see their second or third year. Why? Because there is always an overabundance of hungry-hearted good people like us to fill the matrixes, binaries or whatever the comp plan of the month is. Take the money and run. Tens of thousands of innocent people have their wallets (and dreams) plucked by J. Alfred. A rule of the unbitten thumb - a cliche© - if it sounds too good to be true, EXIT!! Avoid being stung! If an appealing, apparently legitimate MLM comes your way - research, research and research some more. Another cliche© is applicable here - "keep your eyes on the stars, and your feet on the ground". My advice is pretty simple - take your time, investigate. Up, down and sideways. Make damn sure there is a solid, unique product "on the shelf". Check out, and if you can, meet the owners. The Better Business Bureau for credibility and Dunn & Bradstreet for financial stability. Communicate with the associates. Your sponsors upline, downline and crossline. Ask what their experiences with the company have been. What recruiting methods they use. How much money they're making. How long it took them to make it. Be careful to sort the fantasy from the fiction. If you feel ANY kind of pressure to sign up, forget it. The opportunity will be there a month from now. I'm not slamming all MLM's. There are some very good opportunities out there for people who gravitate to this concept. Just be careful, no, be meticulous when it comes to this most tempting bait, for the web of the Black Widow awaits. Less likely to maim it's victims with their free-to-little-cost start-up are the affiliate/referral programs. These programs need to be researched as carefully as the MLM's. Always remember that it is YOUR reputation on the line, online and off, so you simply must be careful. Some of the household-name affiliate programs are taking a real bashing with less than favorable reviews across the Web. You need to look into commission rates, payment schedules (monthly vrs. quarterly), company support and reputation thoroughly before signing up with any affiliate program. Spending time and getting information at associateprograms.com, refer-it.com, and quickclick.com can go a long way towards educating yourself on the current status of this trendy way of doing business on the Internet. Then, there's the non-venomous, garden variety J. Alfred Swindler. The time-stealer. The "Yes Man". This guy promises the moon and delivers local beach pebbles. By far the most prevalent arachnid of the species, and although non-lethal you will find this type as pesky as that crazed mid-summer mosquito. "Talkers" are a dime a bakers dozen in Cyberspace. It's hard to hold any "person" accountable when their only existence is a website or email address. My experience on the Internet leads me to the conclusion that Talkers will seek you out (spam email) and Doers, well YOU need to find those precious people. Be it a merchant account or an affiliate program, you will learn an awful lot by the first communication you instigate with a new contact. If your email or phone call goes unanswered within 24 hours, forget them! No matter how appealing the faƧade, or enticing the product and program, customer service is the ultimate criteria to judge somebody by. If they don't answer you, they won't answer your customers. And your customers will only look to you for answers. Now that I seem to have blanketed the Internet in a cloak of evil, I need to state for the record that there are very honorable companies and people with which to do good business. The World Wide Web is simply too expansive for there not to be. It's simply a matter of spending your time researching and investigating to find that solid network of good people and companies. It may take you awhile, but take it from me, the wait will be worth it. For when you find those kindred business spirits it's thrilling to know that you're on the cutting edge, leaps and bounds ahead of most of the world by having your cyberstuff together. Just take preventative measures and always be aware. Avoid the Black Widows of the Web. Written by Rick Beneteau c. 1999 InterNiche.net Join me and become my Partner in my brand new 2-Tier Affiliate Programs: Partners in Publishing: http://www.partnersinpublishing.com/new/1017/index.html UTalk for ICQ: http://www.interferenza.net/utalk/al/affiliates.cgi?17 Discover the Amazing Formula That Sells Products Like Crazy! http://www.higherresponse.com/track/t.cgi/8053 And please visit Your One-Stop Marketing Shoppe website at: http://www.interniche.net /////////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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