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////////////////////////////////////////////////////////////////////////////// Business People Weekly //////////////////////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 15 April 12, 1999 In This Issue: 1) Business Tips: Basics 2) Classifieds: 3) Feature Article: Secrets of Chat Room Marketing ///////////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as [ ]. If you feel this is incorrect or you feel that someone else has subscribed you and you want to be removed from our subscriber's list, please send us an email with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE ////////////////////////////////////////////////////////////////////////////// NOTICE Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! /////////////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com //////////////////////////////////////////////////////////////////////////////// Welcome to the many new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE It is our sincere hope you stay with us for a long time to come. As always, we welcome feedback, good or bad, so that we may make this newsletter better for you. ///////////////////////////////////////////////////////////////////////////////// Archives of past issues are posted on line at http://bizjunction.com/bpwlist.htm ******************************* Many of our subscribers have expressed an interest in learning how to start an on-line business. While certain things can be considered a MUST, such as, web site getting e-commerce enabled, have free reports and information available to your customers, and sale of quality products, volumes can be written about each subject related to conducting business on-line. One of the main goals of Business People Weekly is to bring you information, on a weekly basis, that will assist you in starting, and growing your business on-line. BPW will also strive to bring you articles from other successful netpreneurs that will help you to succeed. I also invite you to send us any tips you feel will assist others in their on-line marketing. If your tip is published, you will receive proper credit so please include the URL to your web site when the tip is submitted. The best tip out of the first one hundred received will get a 7 line ad published for two weeks in Business People Weekly - an $18.00 value. All tips received will be archived on BizJuntion Web Site permanently. ************************************* Some of what does not work (if you are going to operate a reputable business on the Internet) is failing to adopt a strict "No Spam" policy. One of the fastest way that I can think of to damage your reputation for a long time to come is to send UCE, UBE, i.e. "Spam". For those who are wondering - UCE is Unsolicited Commercial E-mail, UBE is Unsolicited Bulk E-mail and both are spam. Spam, in a simple definition, is e-mail sent to persons who did not request to receive it. Most ISP's will terminate a client, very ungraciously, for spamming. Developing an opt in only email list is the only way to build and grow your business. You aren't going to accomplish this overnight. This is not a difficult task, but, it does take work and some time. In fact, if you think that all you need do is set up a web site and "they will come" then I think you'll be in for a long dry spell. There are various e-mail mailing lists that can be purchased but I would caution to be very careful. Many of the names on these so called "safe lists" have been harvested from ads, web sites, and other means without the address owner's permission. Using these lists could end up getting complaints of spam which could cause you serious problems with your ISP. I can't help but wonder if the rate of return on the purchased list is worth the possibility of the same or higher rate of complaints. All I'm suggesting here is to be careful and selective. You don't want to cause injury to your reputation or problems with your ISP. So, what works and how do you start an on-line business? The basics are: 1. Develop a plan. 2. Have a product to offer. Your product will help determine your target market. 3. If you don't have a product there are many affiliate programs with which you can become involved. 4. Build a web site with your own domain name. (Having your own Domain Name is very important) 5. Marketing - Use all the free sites you can find to post your ads, submit to the search engine, and post more ads. When you get done, start over. Like I said earlier, one could write volumes on the items mentioned above, so this just presents a simplified outline. Future articles will discuss various aspects of on-line marketing, web sites, etc. in more detail. *********************************** Viruses are still very much a problem. The best advice is to not open any unexpected attachments. The person from whom you received the attachment, in all probability, does not know it was sent. You should verify with the sender that the attachment was indeed sent by him/her and/or check it with an up to date anti-virus program. A good anti-virus program is a must for your PC. You can go to http://www.bizjunction.com/panda.htm for more information. ============================================ Classified Ads TRIPLE YOUR MONEY BACK if this product doesn't do what it's name says. 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Don't forget, you must be registered as a User to bid on items. http://www.utrade.com/index.htm?MessageID=102&MID=41487 <a href="http://www.utrade.com/index.htm?MessageID=102&MID=4148 7">Click Here</a> ============================================== You don't have to register or pay to read the highest quality personal ads in the world. Even better, just look at all the FREE SERVICES: Place an ad, upload a picture, photo scanning service, voice messages, romance advice from the pros, detailed searching of one of the largest photo databases on the Net. Our professional staff is always willing to help. We'll even e-mail new ads to you. We also offer unlimited responses and premium ad placement. <a href="http://www.apersonalconnection.com"> http://www.apersonalconnection.com </a> ============================================== Feature Article THE SECRETS OF CHAT ROOM MARKETING Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken into categories. Find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM. Send electronic messages to target people in the chat room that would be interested in your products or services. Start a conversation with them. After a few moments indirectly bring your sales pitch into the conversation. This is a great way to do one-on-one selling electronically. Do not directly SPAM them with your messages. Use Chat Room Marketing With Your Own Web Site Chat Room Just having a chat room on your Web site can create an online community and bring visitors to your Web site. Host a free online seminar in your chat room about a subject of your expertise. Use a chat room to meet with current customers if they have any questions or problems. Regularly schedule free events in your chat room. Schedule experts to speak in your chat room. Host other people's chat rooms as an expert. Charge for doing this to earn extra money or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting, so people understand what you are typing. Use some chat room emotions and acronyms to help people understand you're typing. Use " :D " to show your laughing Use " :) " to show you are smiling Use " BTW " which means " by the way Use " FAQ " which means " frequently asked questions Use " IMHO " which means " in my humble opinion Use " LOL " which means " laughing out loud Use " TU " which means "thank you" Marketing your products or services in chat rooms can be a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ad. You may even make a few friends along the way. #### Larry Dotson, Owner Of L.D. Publishing, is the author of the Free E-book "250 Internet Marketing And Advertising Secrets Revealed" Visit his Web site to get your FREE E-BOOK: http://www.ldpublishing.com /////////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise |
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