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//////////////////////////////////////////////////////////////// Business People Weekly //////////////////////////////////////////////////////////////// (c)TFB Publishing Vol I Issue 24 July 12, 1999 In This Issue: 1) Tips: E-Mail Tips 2) Classifieds: 3) Feature Article: What Have You Done Today To Promote Your Business? //////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as [email]. If you feel this is incorrect or you feel that someone else has subscribed you and you want to be removed from our subscriber's list, please send us an email with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE //////////////////////////////////////////////////////////////// NOTICE Our subscriber list is not made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! //////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com //////////////////////////////////////////////////////////////// Welcome to the many new subscribers. We are glad to have you with us. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1.EXE It is our sincere hope you stay with us for a long time to come. As always, we welcome feedback, good or bad, so that we may make this newsletter better for you. //////////////////////////////////////////////////////////////// Archives of past issues are posted on line at http://bizjunction.com/bpwlist.htm *************************************** "To know what is right and to not do it is as bad as doing wrong" *************************************** "The man who thinks he knows it all has merely stopped thinking" *************************************** "Judge each day, not by the harvest, but by the seeds you plant." *************************************** You can advertise in Business People Weekly for four weeks at the price of three. This is for a limited time only. Purchase ads for three weeks and the fourth week is free. You can get more information at http://www.bizjunction.com/bpwad/htm *************************************** "Having once decided to achieve a certain task, achieve it at all costs of tedium and distaste. The gain in self confidence of having accomplished a tiresome labor is immense." --Thomas A. Bennett *************************************** //////////////////////////////////////////////////////////////// E-mail Tips We all know that e-mail is the life blood of Internet business. Products are offered, discussed, sold, and sometimes even delivered - all by e-mail. Just visit your local Internet Service Provider, sign up and you're in business. No web site is needed for conducting business via e-mail. However, I for one, would be very cautious dealing with someone who has no web site that is their own. They probably haven't been or will be in business very long. For the honest, hard working, decent, netrepreneurs e-mail is the most important form of communication for newsletters, product information, sales information, etc. and accomplished without the use of spam. Unfortunately there are those who don't fall into the above category. They are the spammers. The spammers are those who send bulk e-mail that is unrequested and unwanted. For anyone starting out on the Internet, this is the best way to lose your ISP and gaining absolutely no good will. In fact, you'll likely make lot of people angry trying this method of business. Some folks think that spammers are just utilizing their right to free speech. I am not one of those people. By what right do spammers have to force you to receive their message and have you pay for it. That's right, you and I end up paying for the unrequested and unwanted messages. They take up valuable time sorting them out, space on the server and bandwidth downloading them. Many times they are stealing bandwidth from systems that don't have sufficient security to send out their junk. In a very short time I have added over 354 addresses to my list of spammers for filtering out so that I don't have to keep deleting them. Every day I get new ones. It's frustrating sorting through the spam to get to the legitimate messages. I classify bulk e-mail as spam because the so called safe lists are generally made up of addresses that have been stripped from web pages. I can't count the number of times I have received e-mail to one of my auto responders which are never used for return address. In fact, I have had more than one occasion where a knucklehead has addressed his spam to an auto responder that send out a message thanking the subscriber to BPW for their subscription. After the idiot has received this message he writes back, to the SAME auto responder wanting removed from the subscription list. Of course, he gets another thank you and he sends another demand to be removed. This goes on for a couple more messages with the person still not realizing he is conversing with an auto responder and that each time he sends a message to it, he will get one in return. During this, the idiot was getting quite nasty and he spammed the address to start with. I discovered this upon checking my e-mail and wrote the guy advising him to quite sending to an address that sends out an automatic reply and that he never was subscribed. Well, he had to have the last word, so he sent another nasty note. Guess what address he sent to. Yep, you got it. The auto reply address. When conducting business on the net, I have found that common sense and courtesy goes a long, long way. "They tell us courtesy is contagious. So why not start an epidemic?" The only professional way to run any kind of e-mail list is strictly opt-in. When someone joins your list, please make sure there are instructions as to how to be removed from the list. Honor all removal requests immediately. I don't think you will go wrong by following the simple rule -- Do Not Spam --. 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We also offer unlimited responses and premium ad placement. <a href="http://www.apersonalconnection.com"> http://www.apersonalconnection.com </a> ******************************************************** If you want to know your past - look into your present conditions If you want to know your future - look into your present actions. --Oriental Proverb ******************************************************** Unless you try to do something beyond what you have already mastered, you will never grow. --Ralph Waldo Emerson ******************************************************** Feature Article What Have You Done Today To Promote Your Business? Promoting your business on the internet is a never ending process. You cannot afford to place some advertisements and then sit back to watch the results roll in. To do so would doom your business to failure. Instead, each day, you need to be doing something to promote your business. So what are some of the things you could be doing each day to promote your business? I will run through some ideas for you. This is not a complete list - just some ideas to get you started. Write An Article. A great way to demonstrate your expertise and to entice people to your web site is to write an article and submit it to various newsletters. Ensure that you choose newsletters your prospective customers are likely to be reading. Ensure that at the end of your article is a resource box that refers the reader to your site or your ezine. Place Some Free Classified Ads Look for places where you can place some free classified ads. A good place to start is the classified ads at Yahoo. This is a high traffic site that is well worth posting to. If you don't get responses to your ad on Yahoo - then it is likely that you won't get results anywhere else also. So spend the time to get your ad right on Yahoo before trying other places. Test and test and test until your ad is pulling responses on Yahoo. Then place it in other free classified ad sites. Invite Referrals Amend your site or add to your ezine a request that your visitors to refer your site to their friends. If you don't ask people to do this, they usually won't. It doesn't take much to add this request. Recommend It http://www.recommend-it.com/ is worth having a look at and trialing on your site. Develop A Doorway Page Spend some time developing a doorway page based on some specific keywords that relate to your site. Once you have done this, submit the page to the search engines. It is wise to spend time working on improving your rankings in the search engines. After all, they do provide a stream of free targeted traffic. The only cost is your time to get your page just right to achieve higher rankings. Add Interesting Content Add a new page to your website that contains content that your visitors will be interested in reading. Ensure that the page is submitted to the search engines also. This page could be an article you wrote for your ezine (or other ezines) or something topical that your visitors will find useful. Again, demonstrate your expertise and through this work on building trust with your visitors. Trust will translate into orders for your product or service. Bid On Some Keywords There is a new breed of search engine that allows advertisers to bid on certain keywords. The advertiser pays for the traffic sent to their site. For example, if you have a health business and your best key words are "low fat diet", then you can bid on these words. If no-one else has bidded on these words, you may be able to bid as low as $0.01 - therefore, for each visitor they send you, you pay one cent each. The best search engine available is www.goto.com - they provide a very good service and are worth checking out. A newer search engine that may be useful is SearchHound http://www.searchhound.com/ Look For Reciprocal Link Opportunities Spend a little time looking for places where you can request reciprocal links. These are almost as effective as the search engines in providing free targeted traffic to your web site. Consider sites where you can have your articles appear with a link to your site. Be creative in your thinking and don't just search for opportunities to trade links. Don't be afraid to ask for other sites to recommend your site to their visitors. Review Your Banner Ads Is there any way that you can improve the click through rate of your banner ads? Consider the design of your banner. Test some improvements and see what difference they make. Look for ways that you can improve the targeting of your banner. Maybe even look at changing banner exchanges or joining an additional banner exchange that could provide you with better targeting opportunities. The ideas I have discussed above are just some of the things you can do to continually promote your business on the internet. It is important to remember that you need to be doing something everyday to promote your business. This list should help you get started. ------------------------------------------------- Article by Kevin Sinclair, CPA, of Be Successful! Business & Personal Success Resources ( http://www.powerup.com.au/~kgs/ ). Kevin is also the publisher of Be Successful News - to subscribe, send a blank email to mailto:pbsr-subscribe@listbot.com ******************************************************** "God gave to man 5 senses: touch, taste smell, sight and hearing. The successful Man has two more -- horse and common" //////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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