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//////////////////////////////////////////////////////////////// Business People Weekly //////////////////////////////////////////////////////////////// Vol I Issue 28 ISSN: 1526-2278 August 16, 1999 In This Issue: 1) Tips: Post FFA pages using Free E-Mail Boxes 2) Classifieds: 3) Feature Article: HOW TO DOUBLE YOUR BUSINESS INCOME -- IT'S EASIER THAN YOU THINK - by Bob Leduc //////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as [email]. If you feel this is incorrect or you feel that someone else has subscribed you and you want to be removed from our subscriber's list, please send mailto:bpwr@bizjunction.com with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE /////////////////////////////////////////////////////////////// NOTICE Our subscriber list is NOT made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! /////////////////////////////////////////////////////////////// "When you can think of yesterday without regret and tomorrow without fear, you are near real contentment". /////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com /////////////////////////////////////////////////////////////// Welcome to all the new subscribers. We're glad to have you. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1 I welcome your comments, good or bad, or any suggestions you may have to make this a better newsletter for you. You may send them to - mailto:publish@bizjunction.com /////////////////////////////////////////////////////////////// Archives of past issues are posted on line at http://bizjunction.com/bpwlist.htm /////////////////////////////////////////////////////////////// Tips I've been working on a couple of projects the past few days. I hope to have more to report about that soon. I will be adding 2 or 3 new E-books to http://bizjunction.com soon. They will be free for anyone to download. I'm also looking at adding some software for searches that can be added to your site, free. Did you know that you can pretty well eliminate all the extra mail you get after posting to the Free For All Link Pages. You can and you can keep you main e-mail address from being spidered off your web pages. First, I must give credit to Bob Osgoodby, at http://adv-marketing.com/business for this tip. He passed it on to his subscribers and I wanted to pass it on to you along with my observations about it. I must admit that I was skeptical at first, but my skepticism was misplaced. OK, get yourself a free email address from one of the sites such as Yahoo.com, Lycos.com, Bigfoot.com, Hotmail.com, etc.. Actually, you should get more than one. If your posting for more than one site, you will be able to keep the returns separate and will keep your main e-mail box free of the ads that will follow. Use these boxes if you post manually or using submission software. Your e-mail box should stay clear since all the additional responses will go to your free e-mail box. When I first read this suggestion I thought, wait a minute. Me@mydomain.com sure gives a better impression to potential clients than Me@freemail.com and I wrote and told him so. Well, silly me, Duhh! The e-mail address wasn't being posted - the URL is posted. Who cares where the posting replies go. They aren't going to order, no, not at all, they're going to plaster you with ads in the replies and many will do it several times. Of course I had to write Bob back and tell him this tip is right on target. You can keep your main e-mail address from being stripped from your web site also using the free boxes. Lets say you have a statement on your site that says "For more information - send mail". Make the "send mail" a link in your page to one of the free boxes. You can also track responses better by using several boxes for this. The free mail box is hidden from the from the browser because it is written in the HTML on the page such as <a href="mailto:mybox@freemail.com">send mail</a> All that shows up on the page is send mail. Happy Posting! 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It must be homegrown". ******************************************************** "There are countless ways of attaining greatness, but any road to reaching one's maximum potential must be built on a bedrock of respect for the individual, a commitment to excellence, and a rejection of mediocrity." --Buck Rodgers /////////////////////////////////////////////////////////////// Feature Article HOW TO DOUBLE YOUR BUSINESS INCOME -- IT'S EASIER THAN YOU THINK Copyright 1999 By Bob Leduc The only way you can guarantee the long term growth and success of your business is to continually increase the amount of money coming in. There are only 3 ways you can increase the flow of money coming into your business: 1. Increase your number of customers (Get more new customers). 2. Increase the average dollar amount of each purchase (Get bigger sales). 3. Increase the frequency of purchases by your average customer (Get more repeat business). You'll be amazed at the impact a small increase in each category can have on your total volume of business. Do you think you can increase each of these 3 categories by just 5% or 10% -- or maybe more? An increase of only 10% in each category will increase your total income by 33%. A 25% increase will almost double it. Look at the following illustration to see how this works: Number of Average Purchases per Customers x Purchase x Per Customer = Total Income 500 x $30.00 x 2 = $30,000 If you increase each category by only 10% you'll increase your total income by 33%... 550 x $33.00 x 2.2 = $39,930 Suppose you can increase each category by 25%... 625 x $37.50 x 2.5 = $58,594 A 25% increase in each category almost doubles your income Apply these numbers to your business and do some experimenting. Most businesses find it impractical to increase all 3 categories by exactly the same percentage. It's easier and less expensive to increase the average size of each purchase and the number of purchases than to get more new customers. For example, you can double your total income with the 3 following increases: 20% more new customers 20% bigger sales 40% more repeat business There are many ways you can increase your growth in these 3 categories. The following lists include only 3 for each category to stimulate your thinking. All 9 are simple and inexpensive methods any business can put into action. TO GET MORE CUSTOMERS... * Implement an automatic follow up procedure to periodically contact previous prospects who didn't buy. (This one procedure alone can increase your number of new customers by 50% or more.) * Set up a proactive referral program to automatically ask every prospect and customer for referrals. * Establish a procedure to get free publicity on a regular basis. TO GET BIGGER SALES... * Increase your prices. * Find or develop some higher priced products or services to offer. * Propose an "Upselling Offer" in every transaction. Offer an upgraded product for a higher price. Or, combine the original product with one or more related products to create a special package for a higher price. TO GET MORE REPEAT BUSINESS... * Develop a special offer for existing customers. * Find or create additional products or services to offer your customers. * Communicate regularly with customers. Keep reminding them of the benefits you offer. There are only 3 ways to increase the flow of money into your business. A small increase in each category will substantially increase your total income. Use the information in this article to develop your personal marketing plan to double your business income. Be sure to include a realistic deadline. You'll discover it's easier to double your business income than you thought. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 /////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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