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///////////////////////////////////////////////////////////////////// Business People Weekly ///////////////////////////////////////////////////////////////////// Vol I Issue 30 ISSN: 1526-2278 August 30, 1999 In This Issue: 1) Tips: 2) Classifieds: 3) Feature Article: ////////////////////////////////////////////////////////////////////// Business People Weekly is a FREE publication by TFB Publishing and is sent only to those who have requested it, or someone else subscribed you. You are subscribed as []. If you feel this is incorrect or you feel that someone else has subscribed you and you want to be removed from our subscriber's list, please send mailto:bpwr@bizjunction.com with "REMOVE" in the subject line. You will be immediately removed. Or you can click on this link. mailto:bpwr@bizjunction.com?Subject=REMOVE //////////////////////////////////////////////////////////////////////// NOTICE Our subscriber list is NOT made available to other companies. We value our subscribers and respect their privacy. Thank You and Have a GREAT day! ////////////////////////////////////////////////////////////////////// "Success is the maximum utilization of the ability that you have." --Zig Ziglar ////////////////////////////////////////////////////////////////////// Pass along a copy of Business People Weekly to a friend or colleague whom you think it might interest. If this was sent to you and you would like to subscribe then mailto:bpw@bizjunction.com?Subject=Subscribe-NL or visit our web site http://www.bizjunction.com ////////////////////////////////////////////////////////////////////// Welcome to all the new subscribers. We're glad to have you. Please be sure to download your free copy of the E-Book "Super Tips On Internet Marketing". You may download at http://www.bizjunction.com/BOOK1 I welcome your comments, good or bad, or any suggestions you may have to make this a better newsletter for you. You may send them to - mailto:publish@bizjunction.com ////////////////////////////////////////////////////////////////////// Archives of past issues are posted on line at http://bizjunction.com/bpwlist.htm ////////////////////////////////////////////////////////////////////// Tips In case you have looked for last week's newsletter online, You won't find it there. There's about a two week gap between when the newsletter is published and when I post it on site. But, if there is something you have a particular interest in and don't have a copy, please drop me an note and I'll be more than happy to send you a copy. I really don't know where the time goes. It seems like yesterday that I was working on last week's publication. This week I've been trying to review, revise, and add to BizJunction. So far I've only gotten the first two almost accomplished. You don't have these problems, do you? Have you reviewed your web site recently? Checked your links to make sure they are current? Do you have meta tags installed on each page? There's where I found I have fallen down. In some haste to get some pages up, I just plain forgot about meta tags. So, I found several that were not properly tagged. I guess that part of the reason I didn't think about the tags is because I haven't been promoting to the search engines as I should be. I'm working on getting that corrected too. Hey, it doesn't take hardly anytime at all for your site start getting behind. I sure hope you're more diligent than I have been and don't let this happen. I will very soon be adding 3 new software programs you can download for free. I think they may be helpful because, besides using them, you can give them to your web site's visitors too. Use them as another tool to get visitors to your web site. Don't forget about the E-Books. I'll have that page up soon also. If you have any tips or tricks that you would share with others, please let me know. If I publish them you will get full credit with e-mail and URL published as applicable. If there is anything you would like to see included in Business People Weekly, also let me know. I am constantly looking throughout the Internet to find new and useful items that I can provide you. Maybe there is something you are looking for and haven't found yet? Until next time - Have a very prosperous week. Thomas Bihl Editor ////////////////////////////////////////////////////////////////////// "Man is the only animal that laughs and weeps, for he is the only animal that is struck with the difference between what things are, and what they might have been." --William Hazlitt *************************************** "Never get so busy making a living that you forget to make a life." --Anonymous *************************************** ////////////////////////////////////////////////////////////////////// Classified Ads WHERE MILLION OF EYEBALLS ARE ROAMING! 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We also offer unlimited responses and premium ad placement. <a href="http://www.apersonalconnection.com"> http://www.apersonalconnection.com </a> **************************************************** "If you want to succeed you should strike out on new paths rather than travel the worn paths of accepted success." --John D. Rockefeller **************************************************** "Don't let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use. --Earl Nightingale ////////////////////////////////////////////////////////////////////// Feature Article Creating your own Database Database Marketing is probably one of the most important activities that you will engage in on the Internet. Rather than waiting for visitors to come to your Web site, you can actually be proactive and determine communication cycles yourself by bringing promotional opportunities to your customers and prospects. As we have seen on the Internet during the course of the last 18 months, there has been an explosion of "e-zine mania" and "opt-in lists". Although the principle is sound, the delivery and execution is often a complete nightmare. Many of these mailings are in fact "spamming" activities working in covert operations under the guise of an opt-in list which no-one has heard of. The big give-away is the content, which is usually only good for our trusty delete button. One of the most important aspects of managing your own database is maintaining a high degree of quality and professionalism in terms of the information you distribute. Don't send material for the sake of it. It's a short term gain because recipients will either unsubscribe, or delete every communication they receive from you. So what do you need to manage your own database? First, you need a mailing list or database management program. It will be extremely difficult to keep on top of any database - regardless of size - using a non-automated system. We strongly recommend that you incorporate some form of mailing list management program. This will be particularly vital when the number of subscribers shoots skyward! To kick off, you can use an email management program. However, we would strongly suggest you go for a more robust option. There are two different types of programmes you can use. The first allows you to download scripts and manage your lists yourself. This is really for the more computer-literate user among you, and not for mere mortals such as ourselves. Examples of where you can find relevant CGI scripts are as follows: http://www.cgi-resources.com http://freescripts.com/ (for a more comprehensive list, then please visit our site. To subscribe, click on: http://www.internetmarketprogram.com ) If, like ourselves, you have neither the time or the inclination to bother learning the technicalities of managing your own list, then you will need a Mailing List Manager. This is usually the most popular option for the professional business user. There are thousands of list servers on the Web. The main benefit with them is that you mail your particular article to them, and they will distribute it to your entire list. (It is also possible to mail to a portion of your list, if you wish) Mailing list servers are generally the better option, simply because of the time you will save. Most are free, and require an advertisement for the service to appear on each message you post. Here are some sites containing free list servers: http://www.egroups.com http://www.listbot.com http://www.onelist.com Some of you may be concerned that it is unprofessional to have advertisements appearing on each message you post. There are a number of other options: One, is to locate a mail list server that provides a "no advertisement" policy but charges a fee. Popular Programs include: http://www.lyris.com http://www.revnet.com/ http://www.dundee.net Dundee.net hosts many of the largest lists on the Internet. This service is particularly useful for those of you whose subscription base has rocketed beyond the capabilities of free mailing list servers. Whereas most of these servers claim to have large subscription capacities, in reality most only hold up to around 1,000. Dundee.net holds up to 1,000,000! A basic list (without archives and a search function) costs $25 per month, plus a standard surcharge of $0.30 for every 1000 postings. There is also an Archive facility package ($45 per month + surcharge), and a Premium package with the above features, plus a Newsgroup and search function. That costs $55 per month + surcharge. http://www.eurofreebies.com/maillist/ is a unique service since it adds no advertising to your newsletters or messages, but it still remains free. At the time of going to press, this is the only free service that offers this. http://www.topica.com offers you added extras for setting up a list with their advertisement on your messages, but you do have the choice of omitting them. So what's next? Well, without subscribers, you are not going to continue very far. Once the management program is in place, you need to find some prospects that are eagerly waiting to receive your material. There are a number of different ways you can build up a database. These are as follows Free Newsletter / e-zine Free Report Free sample Download sample software Competition Feedback Bulletin Board Request for brochure or more information Don't get sucked into trying to buy names and addresses. On the surface it seems a great idea, but the reality is that the quality and level of response will be pretty poor. In addition, many of the addresses that are contained on bulk mailing lists are from people who hadn't actually opted-in, so there is a good possibility you will be accused of spamming. As mentioned above, the most popular method of building an Opt-in list is to create an e-zine or newsletter. However, in order to maintain your opt-in list, there must be a strong emphasis on quality. Once you have produced your e-zine, it must be promoted - not only on your Web site, but also using a number of e-zine directories that will actively promote your title. These include: www.newsletteraccess.com/database/reg.html www.e-zinez.com www.ezineseek.com (for a more comprehensive list, then please visit our site. To subscribe, click on: http://www.internetmarketprogram.com ) Finally - what do you say, and how often? As we have stated countless times, the emphasis must be on quality and real offers rather than simply using this opportunity as an excuse to email recipients. If you adopt the latter approach, then as soon as you have attracted opt-ins, they will opt back out. It is far better to communicate less and maintain a high degree of quality, rather than mailing them poor material constantly. If you are short of material, many e-zine owners will be more than happy for you to use their material as long as you include their signature file at the end of the article. Kai Merriott Editorial Executive of Internet Marketing Gazette ****************************************************** IMG is a subsidiary of Internet Marketing Programmes plc The Most Comprehensive Business and Marketing Program on the Internet... 100 Day Risk Free Trial http://www.internetmarketprogram.com ******************************************************** The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. --William Arthur Ward ////////////////////////////////////////////////////////////////////// Business People Weekly, TFB Publishing accepts no responsibility for the content or legality of any customer's advertisement shown in any emailing. It is the advertisers responsibility to check and abide by Local, State, Federal and/or International law pertaining to the product, services, and/or business opportunities they advertise
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